Imagine arriving at a modern-day wellness destination — where perfect waves, pristine golf courses, and world-class hospitality are all part of the same curated experience. Now imagine that, from the moment you arrive, everything you need — from tee time bookings to personalized wave settings to room service orders — happens seamlessly, without friction, and exactly how you like it.
This is not the future.
It’s happening now — and it’s powered by data.
The Challenge: Siloed Systems, Disconnected Experiences
Traditionally, hospitality properties and recreational destinations operate with siloed systems:
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One system for booking tee times
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Another for ordering food and beverage
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Separate check-in systems for hotels
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Manual controls for amenities like wave pool settings, lighting, and in-room experiences
These disconnected systems mean fragmented experiences for guests — and lost opportunity for operators to truly wow their members.
In the new era of integrated wellness destinations, this simply isn’t acceptable anymore.
The Solution: Salesforce and Data Cloud
By leveraging Salesforce and Salesforce Data Cloud, operators can unify data across all operating systems — surf sessions, golf rounds, spa treatments, room service orders, loyalty profiles, and even personal preferences for things like wave types or room temperature.
Here’s how it works:
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Customer profiles are built dynamically, pulling in data from every system (PMS, POS, golf course management, wave pool controls, dining, spa, etc.).
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Real-time events (like ordering lunch by the pool or booking a new wave session) are captured and fed into the profile.
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Member-facing apps — customized through Salesforce Experience Cloud — allow guests to manage everything at their fingertips:
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Book their preferred tee time
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Select wave pool settings like size, speed, and shape
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Order food and beverage recommendations based on past favorites
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Personalize in-room experiences (lighting, entertainment, room service timing)
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Meanwhile, AI-powered insights (via Salesforce’s Einstein layer) can suggest:
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An open golf tee time right after a morning surf session
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A recommended food special after a high-activity workout
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Spa treatments after multiple active bookings
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Upgrade opportunities for loyalty program members based on behavior patterns
All of this is possible because Salesforce Data Cloud harmonizes external data sources with operational CRM data in real-time — enabling hyper-personalized, seamless experiences.
Innovation on the Horizon
In wave pool design and development, data can even help engineers and operators optimize the pools themselves:
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Tracking session usage to refine wave settings that meet most guest preferences
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Predicting maintenance needs by analyzing session load and environmental factors
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Offering dynamic pricing or exclusive experiences based on member loyalty profiles
Just like e-commerce revolutionized retail through personalization, data is now set to revolutionize how we experience surf, golf, and leisure — making every interaction smoother, smarter, and more profitable for operators.
Conclusion
The modern-day wellness destination isn’t just about amenities. It’s about experiences designed by data.
By unifying systems through Salesforce and Data Cloud, surf parks, golf resorts, and hospitality leaders can transform guest expectations, optimize operations, and build deeper loyalty — all while delivering a seamless, exhilarating journey for every member.
In the wave of the future, data is the board — and those who master it will ride higher than ever before.
